GLHF Magazine

An online magazine by the gaming community, for the gaming community. It ran for 7 issues, through a brand and website redesign, and reached an audience of half a million viewers worldwide.

What is GLHF?

GLHF was a project that a handful of StarCraft fans from around the world started together. We coordinated online, rallying volunteers from the community to come together and contribute content and ideas.

The impetus

Gaming news has always poorly designed and esports rarely got any coverage of its own. Articles were a poor reflection on the gravity of the content they were trying to portray.

GLHF was a new take on gaming news. We covered the electronic sport side of things. We focused on the people, their stories, and the community that surrounds these games. We were trying to bring design into gaming, present their news in a way they’ve never seen it before, and provide a foundation on which eSports can grow.

The team

We all wore a lot of hats at GLHF. With only 5 people, it was a pretty busy job. Each issue came together from over a hundred writing submissions that had to be reviewed and approved. Volunteer photographers, artists, and designers had to be coordinated to gather or create content to go with much of the writing.

Before I joined, they had launched a successful first issue that was designed by many individual designers. Some of the layouts were better than others. I was able to provide this team with a single style guide to inform the entire issue, as well as new branding to accompany it.

GLHF Issues

Every issue of GLHF took between 2-4 months to make. We started publishing once a quarter, because of all the man hours involved in getting an issue off the ground.

Each issue would often contain 2-3 main feature articles, often these were interviews with famous players or people in the eSports scene. We usually had a technology piece review with some equipment submitted by a sponsor, as well as a few strategy guide pieces, a letter from the editor, and some opinion pieces. Issues were often between 50 and 100 pages in length.

To see the full collection of issues, check out page on issuu

The Brand

GLHF went through a full brand redesign when I came on board. To see the progression of the logo, and the various forms it went through before the final one, I've documented that process on Behance.


Each issue was themed around one flagship feature article. Every issue had a cover designed by hand to match. Some photography was taken by the team, some photos were submitted for us to use, and other covers were custom illustrated by a team member.

Selected spreads

Every single issue, and every single article were all hand designed. It was most often myself working on the project, and sometimes overseeing one or two volunteer designers as well.

Interface Design, and the many iterations of the GLHF website

From the beginning, we knew that online pdf distribution was far from the best method to get our content to our fans.

We had always wanted to start a news website, and went through a long design process (and development process) trying to find the one that felt right.

First design of the GLHF homepage

This was one of the later variations on the homepage. Original designs were made to accomodate far more information, but this one was designed to accomodate about 1-2 articles per week. See hand-coded homepage mockup

First designs of the GLHF article page

The final article page