I work with a small number of founders and startup teams—usually a regular call where we work through whatever's hardest right now. Product strategy, positioning, hiring your first designer, figuring out why customers aren't converting. The kind of conversation that saves you months of going in the wrong direction.
I don't produce decks or design artifacts. I get on a call, learn your situation, and help you think through it. Most founders tell me a single conversation reframed how they were thinking about the problem.
Some clients book a standing monthly or bi-weekly call. Others reach out when they hit a wall. Both work. We'll figure out the right rhythm for your stage.
One monthly rate, no hourly tracking. Includes regular calls and async access between sessions. Simple and predictable for both of us.
You have a product but it's not clicking. We figure out why — is it the positioning, the UX, the market, or the problem you chose to solve?
You're pre-PMF and burning runway. I help you narrow the aperture — who's your real customer, what's their real problem, what's the simplest thing you can build to prove it?
You can't explain what you do in one sentence. I help you find the story — for investors, for customers, for your own team.
You're hiring your first designer or building a small team. I help you figure out what kind of designer you actually need and how to set them up to succeed.
Every company arrives with a different knot to untangle. I help founders see the customer more clearly, make the difficult product choices, and tell a story that gives the team—and its investors—a reason to believe.
Clarified the product strategy and sharpened the fundraising story for a complex insurance workflow.
Worked through the customer, value proposition, and product direction as the team searched for product-market fit.
Sharpened the positioning and helped identify which developer pain points mattered most for its build-automation product.
Helped translate a new model for real-estate investing into a clearer product strategy and investor narrative.